The study is based on data collected between January and October and included visits from home and work computers. It involved a sample from a global panel of 200,000 people.
| Web brand | Unique visitors per month |
|---|
SOURCE: NIELSEN
|
1. Google
|
153,441,000
|
2. Facebook
|
137,644,000
|
3. Yahoo
|
130,121,000
|
4. MSN/WindowsLive/Bing
|
115,890,000
|
5. YouTube
|
106,692,000
|
6. Microsoft
|
83,691,000
|
7. AOL Media Network
|
74,633,000
|
8. Wikipedia
|
62,097,000
|
9. Apple
|
61,608,000
|
10. Ask Search Network
|
60,552,000
|
Internet analysts said this was a worrying trend.
"Yahoo's basic problem is that people are no longer looking for an all-you-can-eat service and instead want best-in-breed," said Ian Maude from Enders Analysis.
"For social networks that is Facebook, for search it's Google.
"Email is a front door to Yahoo and if people are no longer using their service it will affect them more broadly. If Comscore's data is an early indicator of a growing trend they have a major problem."
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